Before the project’s kickoff, researched had already been finished for me. This entailed persona’s and benchmark research. The target audience in this project consist of three groups of women:
After analyzing the performed research, I collected all the insights and processed them into wireframes. I further studied the design patterns of websites from similar businesses. These inspired the redesign of Babassu
After determining the wireframes, I designed a HiFi prototype. The designs of this prototype will be presented to the client. When approved, the redesign will be implemented on Babassu’s website.
Please note that this project is still a work in progress. For additional information, please contact me.